Automation

platform for
E-Commerce

Vesta solves the problem of working with data for the E-commerce and Retail industry, allows customers to get incredible benefits from a seemingly simple service.

Platform

Web

Location

New Zealand

Years on the market

10+

Partnership

February 2018 – August 2021

Industry

E-commerce and Retail

Services

Software engineering
Design studio services
QA & Technical support

Website

vesta.us

About Clients

Vesta.us is a beautiful illustration of how big data is changing our world and how people and companies can benefit incredibly from big data processing. 

Vesta is a startup built to solve a specific problem and a specific business, which has turned into a global solution for the entire international market.
Vesta offers its customers the functions of collecting, cleaning, supplementing and distributing product data. As well as the functions of data exchange between ERP mimthems of large manufacturers and sellers of goods. Vesta operates with data on millions of products every minute.

Business Needs

  • Goals

    System optimization and scaling in terms of throughput, speed and data quality.
  • Solutions

    Replacing technologies and tools with less resource-intensive and more modern ones, optimizing interfaces, databases, algorithms.
  • Results

    Over 2 years of our work, the product has evolved from a niche startup to a global product on the market, has become recognized and used by large e-commerce platforms like BigCommerce and UltraCommerce.

Business Challenge

The main task on the part of the business is to scale and develop the project under real load conditions. It is not easy for us, which began with the construction of a complex working flow that can ensure the stable operation of the platform on the one hand and its continuous development on the other.

As a result, we got this flow:

  • collecting feedback from clients
  • identification of recurring and systemic tasks and problems
  • revealing customer expectations from the platform
  • development of a technical product development roadmap
  • building 2 teams for operational and strategic tasks
  • synchronization, development, retrospective according to the Scrum methodology
  • reporting for management and investors
  • roadmap adjustment depending on actual conditions
  • The main part of the functionality for MPV was created in 2014 with the PHP language and MySql database without Frameworks and additional optimization tools.
  • Our task was the optimization, renovation of the product and its rethinking from a technical point of view.

Value
Delivered

We made decisions to build a microservice architecture that would gradually implement the main functions of the project, and used the appropriate technical stack for each task.

So we used LUA to execute scripts, we used GOLang for basic processing, we used Python for parsing and development of the admin panel. For critical operations, we used non-relational databases instead of MySql. This approach is more difficult to implement, but it allowed us to achieve extremely high performance, which is the basis for the business solution that the Vesta platform offers to its customers.

After 2 years of teamwork, Vesta was bought out by a larger player in the market and became part of a large ecosystem within the E-commerce giant.

01

Server

Server part for implementing the main business logic of the project. Back office for process administration, content editing, and support work.

02

Web

Web applications for clients and technicians that implement the main functionality.

03

Mobile

4 mobile applications. IOS and Android apps for technicians and customers.

Technology Stack

GO
Python
Java Script
LUA
Mysql
MongoDB
PHP
OpenCV

Results

Vesta solves the problem of working with data for the E-commerce and Retail industry, allows customers to get incredible benefits from a seemingly simple service.

Our team joined the project after the MVP release stage and the appearance of the first users. Therefore, we focused on the development and optimization of functionality. We had an important stage of scaling the project from 5-10 clients to 100-1000 clients. These were very challenging tasks.

+20k

Unique visitors

Working together to deliver the best solutions for our clients

+18k

Active users

Working together to deliver the best solutions for our clients

30%

Unique visitors

Working together to deliver the best solutions for our clients

+20k

Increase conversion

Working together to deliver the best solutions for our clients

Client review

We ask our clients to leave feedback as truthful as possible and describe the process of working with LineUp in as much detail as possible.
Damien Knox

СТО of Vesta

Professional management and team. We effectively developed a design and programmed a high-quality product with practically no bugs, conducted an analysis and qualitatively promoted the promo site on social networks. After the completion of the project, they provided excellent technical support and daily communication. Thank you and wish you success!
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