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9 min read



Everyone needs a website in our modern world. Building a presence in the Internet is essential for business to prosper. Even though it is not that easy – it should not be that way! There are plenty of situations where one does not have a team of web experts or when the budget is tight.

Currently there’s a massive trend in web-development aimed to move away from the traditional common approach to making software, towards the concept called “No-code” (a.k.a. “Zero-Code”). It’s main goal is to simplify and speed up the development, allowing anyone who is familiar with a web browser, to contribute to the end result. For a moment, just imagine how removing these technical barriers might unlock the creative and economic potential of people in your company!

At Lineup, we are dedicated to sharing our expertise with our clients, allowing to discover trends they can benefit from.

Let’s dive deeper and explore what it’s all about.

Traditional (Custom) Development

Traditional coding is flexible yet hard, expensive and slow approach to making software.

Risks & Obstacles:

  • in acquiring & applying skills:
    • hard: steep learning curve
    • slow, time-consuming
    • becoming skilled is hard to forecast & plan
  • in delivering software:
    • expensive: good developers are hard to find & expensive to retain
    • quality: regularly finding and fixing bugs (defect behavior)
    • build from scratch: from infrastructure to coding & testing

No-Code (a.k.a. Zero-Code)

No-Code is a way to develop websites and applications without using code. Instead, the product is created as a constructor from already active components. This helps not only to create projects, but also to reduce development costs by 3-4 times compared to conventional code: it allows you to configure everything you need within a few weeks and not spend a lot of time.

These platforms allow making applications without writing any code, or installing anything locally. (Note: some platforms allow adding code in some cases, but the focus is on keeping code away).

It’s the highest possible level of abstracting from technicalities, available today.

It’s great for startups, entrepreneurs, and non-technical people to quickly build up a tech solution, to validate your business idea, and save a lot of resources along the way.

No code platforms remove the barriers to entry, so that anyone can join in with our own ideas and create their great software: even those who don’t have technical (programming) expertise, or anyone who simply wants to avoid coding.

Indeed, it’s fascinating: a web page that can assemble other web pages.

  • allows to focus on the product distribution earlier, since the creation phase will be very short.
  • less technical expertise needed, programming skills not needed: only basic logic concepts
  • faster: making changes quicker, due to less discussions and simpler dev process:
    Write, edit, and update content right on the page, then publish in a click.
  • simpler, easier – themes, templates, widgets
  • staff throughput theoretically is higher (less work-intensive)
  • cheaper – a selection of subscription plans
  • features available are limited by specific platform & payment plan
  • speed & performance of tools might not be ideal, and/or not match highest expectations
  • advanced features require paid subscription (payment plan)

No-code tool components

No-code platforms have the following components:
  • They allow assembling blocks of UI and/or logic using a drag-and-drop graphical interface inside a web page (admin panel), exactly as you would draw some PowerPoint slides
  • you can define some general styles for your elements, to make the edition of your app faster.
  • Then you program your application, describing what it does (in an intuitive no-code way).
  • If you have dynamic data, you can also define the data structure of your application and see/modify your application data.
  • you can install new plugins to add different elements on the page or connect with external APIs.

Compare: No-code vs. Low-code (Less-code) vs. CMS

We can differentiate all of these tools in categories by their capabilities:
  • design-oriented website builders – WYSIWYG editor for simple read-only websites
    • tilda
    • wix
  • full-stack no-code web builders: does it ALL for you, more advanced approach
    • webflow
  • CMS – low code solutions, require skills in programming languages & DB management
    • WordPress
    • Shopify
    • Drupal, etc.
  • mobile apps & PWA (adalo, glide)
  • games (UnrealEngine, Core, Roblox)
  • automation for marketing & email (Zapier, Integromat, IFTTT)
  • … other (chatbots, voice)

No-code vs CMS?

No-code applications have some functionality built in from the CMS and WYSIWYG (what you see is what you get) world: CMS templates allow any stakeholder to go in and write, edit, and update content right on the page, then publish in a click. Through the dashboard, anyone can create, update, and link CMS collections with the built-in CMS user interface, with a better idea of how it will be structured and look in the actual design.
Let’s look at some of the most popular no-code solutions.
Bubble is a full-stack, no-code, drag-and-drop builder for interactive web applications on the web. It’s the same web-builder, but with more features & flexibility.
Bubble lets you create interactive, multi-user apps for desktop and mobile web browsers, including all the features you need to build a site like Facebook or Airbnb. Build out logic and manage a database with our intuitive, fully customizable platform.
Best for:
  • building custom applications
Bubble’s market offering:
  • no-code solution
    • no knowledge of web stack is needed (HTML, CSS..).
      if you know powerpoint / excel – you’ll feel confident with bubble too
  • full-stack, powerful: 1 platform that does it all for you, includes all the tools you need
    • design,
    • program,
    • manage DB,
    • host and publish
  • build anything: can create complex apps with dynamic content (“not just for prototypes”)
    • marketplace (like Airbnb)
    • social network (like Facebook)
    • ecommerce
    • SaaS product
    • … many more

For more features of Bubble see this page:


The site you want — without the dev time.
Your website should be a marketing asset, not an engineering challenge.

Webflow is a SaaS application that allows designers to build responsive websites with browser-based visual editing software. While designers use the tool, Webflow automatically generates HTML, CSS, and JavaScript.

Websites built on Webflow are powered by Amazon Cloudfront Webflow is an all-in-one platform with a CMS built in. It does not require external plugins.

Webflow introduced several valuable features in late 2021, that made the tool as competitive and professional as Bubble. For more Webflow features, see

Best for:
  • prototyping & designing front-end (marketing, landing pages)
  • Total creative control

How do these platforms compare?









50/50: need code to change app UI, no-code to add app content


Сustom code support

+ YES, plugins



– NO


Full custom app,

Design of beautiful user-facing pages and front-end components without a ton of design knowledge

Wiring everything from scratch with CMS engine, using own infrastructure



Blank canvas, build all in one place, flexibility

Front-end only, Easy composing with blocks (quick prototyping), connecting to external backend apps

Setup once, then only adding content


Drag-and-drop responsive web editor

+ YES,
◦ library of visual elements
◦ pixel-perfect arrangement
◦ mobile-friendly layouts
– native app mode


– NO

Yes, but not fully customizable

Target audience


Designers, creators, visionaries

Developers, content creators


Designers, marketers

Learning curve



Highly technical


Design capabilities


Custom, component library

Easy: templates, preset styles, component library

Hard: “theme” concept

Only primitive options

Dynamic content

+ YES, data from DB

+ YES, data from internal CMS


? static ?

App logic (custom behavior)

+ YES, “workflows” as advanced logic
• determine what happens as users navigate application, click by click
• UI customization based on data
• integrating plugins (with code, or no-code API connectors)

+ YES, visual logic workflow (recent update)


– NO, only via external apps like Zappier (connect/build manually)

Data storage & collection

+ YES, DB as SaaS

50/50: limited internal DB. Import content from an existing database. Or configure external apps like Zappier (connect/build manually)

+ YES, internal DB

? external G-sheets ?
Google Sheets (Glide)


+ YES, internal collections / DB

+ YES = internal CMS,
Connect an existing CMS



Integrate with 3rd party systems

+ YES, fetching data from external services like Stripe or Google

50/50: harder to connect to any external API or back-end



User management (profiles) – sign-up, login and accounts

+ YES,
Having users is a core need for many apps – so every Bubble app comes with the concept of a user by default! No need to build a complicated authentication sign-up / log-in flow, since Bubble makes that all very easy.


– NO

Layout & typography

50/50, basic tools, for more you need plugins

+ YES, pixel-perfect toolbox



User-generated content

+ YES, displaying user-generated content, individual data per each user

+ YES, Dynamic content templates



SEO (search engine optimization)

+ YES, setting meta tags, customizing URL text and titles, and generating site maps




+ YES, subscriptions, deferred payments, third-party transactions, and more

+ YES (proof), with various levels, membership, Paid content



Site collaboration, roles, permissions

+ YES, multiple collaborators



Security features





Infrastructure (deployment & hosting)

• flexible cost: scale as you grow
• version control / backups, with easy revert

Blazing-fast load times
Daily website backups/versioning



email list management


+ YES, MailChimp integration



Which one to choose?

Look from the high-level standpoint: what are your immediate goals?
  • a quick prototype?
  • or something more complex and long-term, that needs to scale without re-building later?

Do not try to overcomplicate and look too far years from now: the best you can do is guess.
You can’t know what you will need until you get started.

Webflow currently seems more robust, but Bubble is as good.


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